Hi, I’m Jacqueline
I put people at the core of my work. Whether that is strategising, designing or writing. Creating for people not users means developing human-centred experiences and journeys that drive growth along the way.
Data-based insights are the foundation for finding growth opportunities and developing digital and service experiences that resonate.
With a background in blue-chip organisations, I’m a multidisciplinary creator and specialise in crafting multi-faceted experiences for people and brands. I build strategy, create immersive storytelling and design experiences that make an impact and engage in a way that enables people to co-create value with the brands they choose.
Learn about my credentials and connect with me on LinkedIn
Changing the narrative by asking ‘why’.
Expertise in
Brand strategy | Brand Launch | Brand Refresh | Campaign Strategy | Creative Ideation | Digital Design | Digital Strategy | Content Strategy | Experience Design UX | Design Systems | Content Design | Content Production | Customer Experience | User Testing | Information Architecture | Lexicon and Tone of Voice Guidelines | Accessibility | UX Writing | Service Design | Digital Transformation | Customer Journey Mapping | Protoyping | MarTech Stack Personalisation | Change Communications | Project Management